Why FÜM Works: Flavour, Fidget, Fixation

Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the dependence we feel on existing negative habits. FÜM directly addresses some of these components in a natural, non-addictive way. 


FÜM was designed to approach three major components of habit formation that we feel are often overlooked- Flavour, Fidget, and Fixation. For many of us, negative habits develop out of a need not being met. We use negative habits as an avenue to cope with stressors, make us feel happy, or to help us focus. This rhythm is difficult to break. FÜM is a tool to give you something positive to enjoy the flavor of, to fill the need to fidget, and to replace the fixation of the hand to mouth habit. 


Flavor

FÜM Cores are specifically formulated with non-addictive ingredients for rich, interesting flavors. In many negative habits, there is a flavor component that can be missed in the transition to a new habit. By having great tasting, intriguing flavors, FÜM is offering an alternative to the flavor component of habits.  


Fidget

While many of us were taught as children to sit still, fidgeting is not a bad thing. It’s a way to de-stress and focus. For many, a major component of their negative habits is that they are filling this need to fidget with that habit. Instead of reaching for a negative habit, FÜM is designed with many features for natural fidgeting, actively addressing this component of positive habit formation. FÜM’s fidgeting features include a turning and sliding barrel, a magnetic closure, and a clicking airflow adjustment for perfect drag. FÜM is a great way to bring a fidget-friendly tool with you everywhere you go, while creating positive habits.


Fixation

FÜM is an alternative for the hand to mouth fixation of negative habits. The rhythm of hand to mouth habits fits into many of life’s routines, and is therefore difficult to quit. It shows up when taking a break at work, working on a difficult project, or while hanging out with friends. Having a better alternative, like FÜM, to fill the gap can be a very effective way of reinforcing the creation of a positive habit and the breaking of the negative habit. 



In your habit formation, you’ve likely experienced a gap in one of these areas before. You find yourself missing the flavor factor, the fidgeting aspect, or the hand to mouth fixation. This is totally normal, and we want to help be the solution to these components of creating a new habit and conquering your negative habit. At the same time, FÜM is not magical. It requires commitment and determination from you to truly conquer those negative habits, we just hope that we can help you in that journey. 


The best place to start is with a Journey Pack. You can purchase your Journey Pack here.

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64 comments
Logan

Hello! I’m curious whether it’s possible to DIY my own cores with custom flavors, by adding my own essential oils to a “used up” core? It would go a long way to making me want to commit to this product, as the fun and creative side of coming up with flavor combinations is very appealing to me. But I’m not sure if it’s as simple as applying the oils to the fiber core, or if you have a special way of infusing them that would make my idea not possible. Thanks for your time & for the work you’ve done here!

John

Hey there, not a smoker or vapor – but more of a binge eater/compulsive snacker. Do you know or have you heard of anyone using a FUM to help combat these habits? If so I would love to know how it went for them.

Füm™

Hey Joanne,

Füm Cores are designed to create flavor in the mouth as you breath in through the device :)

This, combined with the fixation (hand-to-mouth) and fidget aspects of the device, provide a great tool to support you in your journey to positive habits!

For any further information, please feel free to reach out to our support team at support@breathefum.com.

Joanne

I don’t quite understand if you don’t inhale it, how does it break the habit when you normally inhale cigarettes or vapes? I think I may miss that whole experience if I try this. Can it be inhaled or it’s not recommended?

Füm™

Hey Joseph,

Currently the Journey Pack is only available to purchase with the 3 Core variety but we appreciate you raising this question. The Maple Pepper Cores also have a minty note :)

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